Internet Marketing

Internet Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.

METWORKEYS

Internet Marketing

Internet Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.

The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Online Marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, ebooks, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

The fundamental concept in Online Marketing is based on the inbound marketing approach or generally its called customer centric approach. According to the Digital Marketing Institute, Online Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

History of Digital Marketing

The term ‘digital marketing’ was first used in the 1990s. In the 2000’s and the 2010’s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance.

While the term ‘digital marketing’ may not have been used until the 1990’s, digital marketing itself has roots to the mid-1980’s when the SoftAd Group, now ChannelNet, developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.

The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.In 2012 and 2013 statistics showed digital marketing remained a growing field.

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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant, the network, the publisher, and the customer.

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Display Advertising

Display advertising is advertising on web sites. It includes many different formats and contains items such as text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

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Email Marketing

Email marketing is a powerful and effective tool for connecting with a brand’s audience, promoting its products or services, and increasing customer loyalty. In a digital world filled with social media and paid ads, email remains a reliable way to reach the target audience directly and personally.

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Search Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

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Social Media

Social Media Marketing is the use of social media platforms to promote products, services, or ideas and achieve specific business goals. It goes beyond just posting content and focuses on building meaningful relationships with the audience, actively engaging in relevant conversations, and creating an online community around the brand.

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Social Networking

In the world of digital marketing, the concept of social networking has become increasingly important. Gone are the days when success was solely measured by the size of the email list or the number of followers on social media. Now, the focus is on building meaningful and authentic relationships with the audience through social networking platforms.

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Contextual Advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.

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How Does CPV Marketing Works

CPV is similar cost-per-view, a business model that is generally used with pop-ups, pop-unders and interstitials. Advertisers pay only when the window of your ad appears on the user’s browser. This allows the advertising campaign is more high impact.

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Pay per click

Pay per click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. It is defined simply as the amount spent to get an advertisement clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

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Revenue Sharing

Revenue sharing has multiple, related meanings depending on context: In business, revenue sharing refers to the distribution of profits and losses between stakeholders, who could be general partners (and limited partners in a limited partnership), a company’s employees, or between companies in a business alliance.

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AI in Marketing

We have witnessed the transformative power of artificial intelligence (AI) in revolutionizing the marketing landscape. AI has become a game-changer for businesses looking to enhance their marketing strategies, optimize customer interactions, and drive revenue growth. In this article, we will explore the various applications of AI in marketing and how it is reshaping the industry.

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